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EXPERIENCE

JULY 2023-PRESENT

JANUARY 2022 - JULY 2023

JULY 2020 - JANUARY 2022

2023 SEASON

MAY 2019 - JULY 2020

JESSICA BERGEN MARKETING, LLC

MARKETING CONSULTANT

  • Manage client acquisition, project management, and deliverables, ensuring client satisfaction and project success

  • Collaborate with clients to understand their unique business needs, conducting market research and analysis to inform strategic recommendations

  • Implement comprehensive marketing and communication strategy by leveraging expertise in digital marketing to drive client objectives

  • Develop and manage web content and social media for clients

THE GOLF PERFORMANCE CENTER
MANAGER, PARTNERSHIP DEVELOPMENT & MARKETING

  • Negotiated 10+ lead-focused partnership agreements

  • Drive @GPCACADEMY and @JUNIORGOLFHUB organic social media

  • Administrate internal workflow and processes to fulfill all deliverables

  • Reached ~10,000 qualified leads through all partners; creating a

    conversion funnel for sales and enabling 20% conversion rate

  • Develop positive rapport with partners and internal stakeholders

  • Design social media and digital graphics as needed

THE GOLF PERFORMANCE CENTER

MARKETING MANAGER

  • Executed industry-focused strategy to grow presence of @ACHIEVE

  • Drove email campaigns to guide qualified leads through the sales funnel

  • Executed quarterly member retention and lead-generation events

  • Facilitated the creative processes of all print and digital collateral

BETHEL HIGH SCHOOL

GIRLS VARSITY TENNIS HEAD COACH

  • Serve as overall manager of the tennis program and mentor to athletes

  • Design practice plans to improve players' technical, tactical, physical,

  • and mental aspects of the game

  • Communicate and coordinate with team members, athletic department,

  • parents, and school administrators on various matters

  • Handle administrative tasks related to budgeting, equipment, record

  • keeping, and rules and regulations

SCALZO PROPERTY MANAGEMENT

MARKETING COORDINATOR

  • Audited marketing strategy and initiated rebranding process

  • Designed user interface of WWW.SCALZOPROPERTY.COM

  • Established SPM BLOG

  • Photographed properties for website and social media use

  • Segmented database and implemented targeted email campaigns • Grew social media presence

EDUCATION

SKILLS

  • Adobe Creative Cloud

  • Canva

  • CapCut

  • Monday.com

  • Copy Writing

  • Graphic Design

  • Photography

  • Videography

POST UNIVERSITY CLASS OF 2019

  • Bachelor of Science in Business Administration

    • ​Concentration in Marketing & Communications

  • Magna Cum Laude

  • 3x CACC All-Academic Team

  • 2x Resident Assistant

FLORIDA ATLANTIC UNIVERSITY

  • Master of Business Administration in Sport Management

  • Projected Graduation: 2026

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