EXPERIENCE
JULY 2023-PRESENT
JANUARY 2022 - JULY 2023
JULY 2020 - JANUARY 2022
2023 SEASON
MAY 2019 - JULY 2020
JESSICA BERGEN MARKETING, LLC
MARKETING CONSULTANT
-
Manage client acquisition, project management, and deliverables, ensuring client satisfaction and project success
-
Collaborate with clients to understand their unique business needs, conducting market research and analysis to inform strategic recommendations
-
Implement comprehensive marketing and communication strategy by leveraging expertise in digital marketing to drive client objectives
-
Develop and manage web content and social media for clients
THE GOLF PERFORMANCE CENTER
MANAGER, PARTNERSHIP DEVELOPMENT & MARKETING
-
Negotiated 10+ lead-focused partnership agreements
-
Drive @GPCACADEMY and @JUNIORGOLFHUB organic social media
-
Administrate internal workflow and processes to fulfill all deliverables
-
Reached ~10,000 qualified leads through all partners; creating a
conversion funnel for sales and enabling 20% conversion rate
-
Develop positive rapport with partners and internal stakeholders
-
Design social media and digital graphics as needed
THE GOLF PERFORMANCE CENTER
MARKETING MANAGER
-
Executed industry-focused strategy to grow presence of @ACHIEVE
-
Drove email campaigns to guide qualified leads through the sales funnel
-
Executed quarterly member retention and lead-generation events
-
Facilitated the creative processes of all print and digital collateral
BETHEL HIGH SCHOOL
GIRLS VARSITY TENNIS HEAD COACH
-
Serve as overall manager of the tennis program and mentor to athletes
-
Design practice plans to improve players' technical, tactical, physical,
-
and mental aspects of the game
-
Communicate and coordinate with team members, athletic department,
-
parents, and school administrators on various matters
-
Handle administrative tasks related to budgeting, equipment, record
-
keeping, and rules and regulations
SCALZO PROPERTY MANAGEMENT
MARKETING COORDINATOR
-
Audited marketing strategy and initiated rebranding process
-
Designed user interface of WWW.SCALZOPROPERTY.COM
-
Established SPM BLOG
-
Photographed properties for website and social media use
-
Segmented database and implemented targeted email campaigns • Grew social media presence
EDUCATION
SKILLS
-
Adobe Creative Cloud
-
Canva
-
CapCut
-
Monday.com
-
Copy Writing
-
Graphic Design
-
Photography
-
Videography
POST UNIVERSITY CLASS OF 2019
-
Bachelor of Science in Business Administration
-
​Concentration in Marketing & Communications
-
-
Magna Cum Laude
-
3x CACC All-Academic Team
-
2x Resident Assistant
FLORIDA ATLANTIC UNIVERSITY
-
Master of Business Administration in Sport Management
-
Projected Graduation: 2026